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Casie Schiffman

10+ Years of Data-Driven Business and Product Influence

Work History

Sept 2019Present

Principal Product Manager

NEXTERA ENERGY, INC.

JUNO BEACH, FL

NEXTERA ANALYTICS (Nov 2021 - present)

  • Building data-driven energy applications.

NEXTERA ENERGY RESOURCES, LLC (Sept 2019 - Nov 2021)

  • Leads data automation and other process improvement initiatives at a Fortune 200 energy company.
  • Understands customer needs, partners with the customer to develop requirements, and recommends solutions.
  • Designs, tests, and executes system and process solutions using Agile methodology.
  • Utilizes a formal change management framework.
  • Experienced in SAP and SAC systems.
Jan 2017Sept 2019

Senior Data Analyst

ENJOY TECHNOLOGY, INC.

MENLO PARK, CA

  • Lead partnership data analyst at a B2B2C eCommerce company, leveraging data insights to drive strategic business and product decisions.
  • Drove organizational change through communicating insights and recommendations, documenting rich narratives through reports and presentations to executive stakeholders.
  • Created detailed product specifications for internal and external data initiatives.
  • Scoped complex data-centric projects, internal and partner-facing, across multiple teams and systems.
  • Analyzed the effectiveness of new solutions and informed whether to double down, pivot, or eliminate a new feature or process. 
  • Applied data methodology to pinpoint existing gaps, and defined related business and product questions, and KPIs.
  • Prioritized, planned, and managed based on data mining to inform business processes and product direction. 
  • Ensured proper instrumentation for data tracking and accumulation, with a focus on data quality.
  • Contributed to the evolution of tools to track and understand customers and user behavior.
  • Collaborated with data engineers to execute and iterate on the data roadmap.
  • Evaluated digital experiments through statistical methods, resulting in product recommendations.
  • Experienced with Business Intelligence solutions and PostgreSQL.
June 2016Jan 2017

Growth Manager

CROWDFLOWER (acquired by APPEN)

SAN FRANCISCO, CA

  • Growth manager at a B2B enterprise SaaS company influencing inbound traffic and digital programs.
  • Released data-driven insights through compelling storytelling.
  • Owned all marketing KPIs, prioritizing through the attribution of programs across a range of channels to identify the most effective ways to grow revenue.
  • Evaluated the performance of marketing programs, experience leading campaign strategy and execution of core demand generation initiatives.
  • Optimized the product trial experience and was the business owner of conversion rate. 
  • Led all email and website A/B testing. 
  • Drove content recommendations, website, and email changes.
  • Assessed content performance throughout the buying lifecycle. 
  • Managed the website referral strategy (organic and paid) including SEO, blogs, social media, paid ads, and content syndication
  • Built and operated the marketing framework and technology stack (Google Analytics, Mixpanel, Marketo, Salesforce, WordPress, Mode, SQL). 
Nov 2015May 2016

Head of Growth

PERSISTIQ

SAN MATEO, CA

  • Facilitated scaling at a B2C SaaS company of over 250% rise in product revenue through leading projects including: churn prevention measures, instituting a channel partnership program, A/B testing, overhauling on-boarding, and identifying conversion pain points through funnel analysis.
  • Refined customer impacted processes by projecting user behavior, with an emphasis on experimentation.
  • Worked closely with product engineering, marketing, and customer success to diagnose issues/product friction and quickly plan and implement solutions. 
Jul 2015Oct 2015

Web Developer

BOATBOUND (acquired by BOATSETTER)

SAN FRANCISCO, CA

  • Web developer at a B2C eCommerce company building on a Ruby on Rails framework. 
  • Worked with third-party integrations (Stripe, Devise, OAuth), plugins (ActiveAdmin), tests (RSpec), and deployment (AWS). 
Apr 2015Jun 2015

Software Fellow

FOG CREEK SOFTWARE - STACK OVERFLOW (now GLITCH)

NEW YORK, NY

  • The Fog Creek Software Fellowship was built to support promising female engineers in their transition into software development.
Jan 2015Aug 2016

Adjunct Professor (part-time)

SNHU

VIRTUAL

Feb 2013Feb 2015

Financial Analyst

YORK CAPITAL MANAGEMENT LLC

NEW YORK, NY 

May 2011Jan 2013

Financial Services Assurance Senior Associate

ERNST & YOUNG LLP

NEW YORK, NY

Jun 2008Apr 2011

Assurance Experienced Associate

PWC LLP

ATLANTA, GA and MIAMI, FL

Education

2009

MAcc, Master of Science in Accounting

UNIVERSITY OF FLORIDA

Florida Bright Futures Scholarship financed 100% of graduate education

2008

B.Sc, Bachelor of Science in Accounting

UNIVERSITY OF FLORIDA

Florida Bright Futures Scholarship financed 100% of undergraduate education

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